Cent Cols Challenge
Capturing the scale of the event whilst tapping into to modern cycling culture is the essence of my brand work for Philip Deeker. The first Cent Cols Challenge cyclosportive took place in September 2009, and the website was designed to grow with and beyond the event. Indeed, since it’s inception Rapha have come onboard as a headline sponsor and working with them, we have positioned and tweaked the website to suite in with their brand and ethos.
“
Proposing an extreme cycling event to a relatively limited market is a delicate matter - my website is the only marketing channel I have. Through Simon's astute understanding, the Cent Cols Challenge is now looking towards a long future on the basis of the first three very successful years. The event has carved its niche as 'the hardest sportive' out there, but also as a very personal event where camaraderie is more important than performance. To now live up to expectations means that I have to consider even more carefully the message I deliver. Thankfully I have Simon to help me out.Phil Deeker ”
My role:
- Branding with logo
- Consultancy
- Expression Engine build
- Web design
- Website build